Health as the Market of the Future
FIBOmed 

Germans are becoming more health conscious and the fitness centres have geared themselves up for the trend. According to the Swiss Prognos institute, the health industry is one of seven industries worldwide that possess long-term growth potential regardless of any economic crises. “Internationally the fitness industry can steadily grow in significance as a pillar of the health system,” says FIBO Event Director Olaf Tomscheit. “That was made clear at the European Fitness Summit in Barcelona: The idea has not only been taken up by the major providers, but can also be seen in the rapid rise in demand from buyers in this area.”

FIBO already responded with a joint stand in 2009 and FIBOmed will grow further in 2010. The new concept of FIBOmed presents itself at the trade show as an interface between the fitness industry, the medical profession, physiotherapist, rehabilitation clinics and insurance companies. Basically, this means a communication concept that guides the health market relevant products and services of FIBO exhibitors in the direction of health-oriented trade visitors. In addition to this for the industry very important new communication concept there will be two joint stands, which offer space especially for small, young and innovative companies. Hall 4 will feature an exhibition area on ‘Health Promotion’ for manufacturers of analysis and therapy devices, equipment for physiotherapy practices, health advice, qualification and massage equipment and methods. The joint FIBOmed stand (12–18 m²) will be located in Hall 7.

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For further information please visit www.fibo.de or contact the FIBO Press Department.

Dr. Mike Seidensticker, Tel. (0211) 90 191-128 – Mike.Seidensticker@reedexpo.de
Nadine Lente, Tel. (0211) 90 191-191 – Nadine.Lente@reedexpo.de